Search results for "Wine consumer"

showing 2 items of 2 documents

Geographical cues: evidences from New and Old World countries' wine consumers

2020

PurposeThis systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues?Design/methodology/approachThis work employed a systematic literature review methodology on the extant literature published from 2009 to 2019.FindingsResults, summarized in a conceptual framework, emphasize five thematic areas on how geographical cues should be considered for future research and for new marketing strategies to capture consumers of New and Old World wines. Consumers' wine knowledge, socio-ethno-demographic factors, …

Consumption (economics)Wine0303 health sciencesOld World030309 nutrition & dieteticsSystematic literature review05 social sciencesInvestment (macroeconomics)Affect (psychology)Place of originWine's extrinsic cues03 medical and health sciencesSystematic reviewWine consumerConceptual frameworkWork (electrical)Risk-reduction strategySettore AGR/01 - Economia Ed Estimo Rurale0502 economics and businessBusiness Management and Accounting (miscellaneous)050211 marketingBusinessMarketingFood ScienceBritish Food Journal
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Study of product repositioning for the Marsala Vergine DOC wine

2017

Italian production of wine is very diversified and Sicily is one of the major regions with regards to quality and quantity of wine. The Marsala is the oldest fortified Sicilian wine, which is very valuable because of its organoleptic qualities and its production process. Marsala wine has been gaining for over a century in the Italian and foreign market, but, after a century of fame, it entered a long phase of decline because of inappropriate producers' decisions and new competitors. The objective of this study is to investigate strengths, weaknesses, opportunities and treats of Marsala Vergine DOC wine for repositioning the product in the market. The focus group and factor analysis were car…

WineEntrepreneurshipEconomics and Econometricsmedia_common.quotation_subject04 agricultural and veterinary sciencesCompetitor analysisWine marketing wine consumer product repositioning focus group fortified wine quality wine040401 food scienceProduct (business)0404 agricultural biotechnologyOrder (exchange)Quality (business)BusinessMarketingBusiness and International ManagementFortified wineSWOT analysismedia_common
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